Benefits of Social Media for CPG
The most critical benefits of Social Media to CPG brands include: Accelerating Brand Advocacy – Compliments can come in many forms. It could be about brand performance, quality or superiority. It could...
View ArticleThe End of Command & Control Branding
For years, classic brand strategy has always been about the creation of a single message that can be used with all of your constituents; investors, employees, senior management and customers about who...
View ArticleConsumer brand or Brand consumer?
Social media is having a profound effect on advertising and marketing and this video says it all!
View ArticleSocial Media As A Marketing Channel
Social Networks offer marketers a new channel to reach targets. As with any marketing effort, social media should be thought of strategically first before tactics are even considered. When thinking...
View ArticleMobil, Coupons and Social Media
Social media is about sharing. Coupons are about shopping. Shopping is an extremely social experience. That is why a major social media topic in may discussions revolve around tips, advice, and sharing...
View ArticleCreating A Social CPG Experience
Many brands are feeling the pressure to keep up with the times! It’s no longer sufficient to offer “one size fits all” content to consumers. So what’s the secret? Social networking seems to be the hot...
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